How to Create an Amazing Baking Blog Even if You Suck in All Ways
A baking blog, yes!
In these uncertain times of pestilence and social isolation there is one thing people all around the world are doing more than ever before–stuffing their faces with bread and baked goods!
The good news?
Since bakeries are going out of business right and left, and people are stuck at home anyway, they’ve started baking themselves.
Don’t let this opportunity pass you by.
Now is the time to hop on the gravy train, no pun intended, and start a successful baking blog!
If people want to bake cupcakes and then eat them one by one while having an anxiety ugly cry during a Netflix binge, why not reap the rewards and start helping them expand their waistlines?
Believe me, I know what I’m talking about.
When word first got out in February about some mysterious virus that looks like an invasive alien species that would fool Captain Kirk and get him to break the Prime Directive by first posing as a sexy, sexy lady before Spock exposes the ruse, I started my baking blog BeckyBakes.
As of July 2020, my blog started pulling in thousands of dollars a month!
Here are my tips for starting a baking blog as wonderful and highly successful as mine.
Pick the right name
So what’s in a name?
The name of your cooking blog has to be unique and yet easy to remember. It’s the first step to establishing your brand, so make sure it’s something you’d like to stick with for the long haul.
Since I specialize in novelty cakes, like taruntulas in top hats (scary and fun!) or Medusa in sunglasses posing in a bikini by the side of the pool (this cake is very advanced and time consuming, but worth it. I mean, seriously, hubba hubba!), I thought about giving my blog an edgy name.
Two contenders were Bake.Now.Bitch and beatnbake.
But since I want more flexibility in my recipes, not to mention attract legions and legions of soccer moms, I went with the more neutral BeckyBakes instead.
Short and sweet, just like my absolutely amazingly scrumptious cupcakes!
Content is King!
So people come to baking blogs for the recipes, right?
What readers really crave, even more than my marshmallow brownies if that’s even possible, is a personal glimpse into your life.
Did you get in an affable tiff with hubby this morning? Write about it!
Are your kids beautiful and perfect in every way and always mama’s little helpers in the kitchen, just like mine are? Let your readers know!
Did you pull that bothersome scab off your leg too soon last night? Describe in detail how much it stung!
Either way, make sure you have at least eight minutes of reading content on your blog for your readers to savor before giving them the deets on how to make your tea cakes.
Really, on your baking blog, the recipes should be more like an after thought.
Can’t actually bake?
I mean, I’m obviously super talented and skillful at what I do, but that doesn’t mean you have to be.
Seriously, we’re talking about cookies, cakes and bread here, not rocket science.
Get some great looking stock photos of baked good, such as these cookies.
Write compelling content about your life–yes, it’s perfectly fine to make everything up if you happen to be boring.
Now include a standard chocolate chip cookie recipe (they are all over the Internet) and add in a few exotic ingredients, like catfish seagrass from the smallest island in Indonesia or pre-toasted agave infused mung beans.
Don’t worry–no one will ever manage to find these ingredients, so the taste doesn’t matter. What matters is that this makes you sound zany, creative and cool!
Stock photos are your best friend in other ways as well.
Need a dog for your brand but don’t want to deal with hair on the couch?
Here she is!
Want to hide from the world that you are actually a middle-aged man with a paunch and a receding hairline who lives in his mother’s basement?
This is you!
Really, the possibilities are endless.
So get writing and baking and you’ll be a winner like me in no time!
By the way, this is what I look like.